I am currently working in several different areas of consumer research related to product development:


Using psychographic measures such as food neophobia to segment consumer samples, and to describe consumer panels. Analyzing a large database for demographic patterns in psychographics.


Developmnent of questionnaire measures of emotions for use in commercial settings. These measures emphasize positive emotions, larger list of emotions (>20), and scaling rather than checklists. These questionnaires are designed for the product users recruited for commercial testing, as compared with the recruited students used in academic research.