Emotions in Commercial Product Development – Chicago

Outline: EMOTIONS in commercial product development
Chicago, Illinois, 9AM, May 27 – 12 Noon, May 28
Dr. Herb Meiselman (herb@herbmeiselman.com)
Course Fee US$1,250

To register, please email herb@herbmeiselman.com

Emotions is one of the hottest topics in sensory and consumer research; the last Eurosense conference and the last Pangborn conference each had over 40 papers on product emotions. This newly expanded day and one half Course on Emotions in Commercial Product Development provides a basis for working in emotion measurement, and then provides current applied methods and examples of those methods. From this course you get a better understanding of emotion and emotion measurement, and practical information on what methods might work for you. At the present time there are no standard methods, but the course offers you the current state-of-art, with recommendations of what to do and what not to do. This course is updated about twice per year, and some lectures have been updated 10 times. The field is developing rapidly. I advise you to learn more about the emotion field, both its basic foundations and its practical applications.

Please examine the following course outline:

Lecture 1. Introduction.

Lecture 2: Measuring emotions: Defining emotions

What are emotion and mood?

Definitions and distinctions between emotion and mood.

Exercise: what is an emotion?

Factor structure of emotions; primary emotions.

Are emotion and mood important in choosing foods?

Physical and cognitive performance and emotion and mood.

Lecture 3. Measuring Emotions: Models and Lists.

Designing emotion lists from lists of feelings.

Examples of emotion lists.

Exercise: counting emotions in lists

Positive and negative emotions.

Emotions and wellness.

Different venues for conducting emotion and mood testing.

Lecture 4. Applying Emotion Measurement: Traditional questionnaires.

Traditional questionnaires from academic and clinical frameworks:

-POMS-Profile of Mood States

-MAACL-R-Mood Adjective Checklist-Revised

-PANAS- Positive affect Negative Affect Schedule.

-CES – Consumption EmotionSet

Exercise: Administer PANAS

Lecture 5. Applying Emotion Measurement: Sentiment Analysis and Internet Mining.

N=billions!

Positive and negative polarity.

Lecture 6. Applying Emotion Measurement: Commercial emotion research and emotion questionnaires.

Senso-Emotional Optimization from MMR.

Geneva Emotion Odor Scale (GEOS), and ScentMove^TM and UniGEOS from Firmenich and the University of Geneva.

Emotion Measurement from Nestle.

Sense ‘n Feel ^TM from Adriant

EsSense Profile^R from McCormick and EsSense25.

Exercise: Administer EsSense Profile^R

Emotions and Odors from Korea

Wine Emotions (from Italy)

Lecture 7. Cross-cultural Testing of Emotions.

Using English globally?

Cross cultural effects with Geos and ScentMove^TM

Cross cultural effects with Sense ‘n Feel^TM

Cross cultural effects with English and Spanish languages – culture or language? From Heineken.

Emotion papers at Conferences and References.