Emotion Measurement Course in Providence

Emotion Measurement
Providence, RI, August 24 (3PM) and August 25, 2017
(Immediately Following Pangborn Symposium 2017)
Dr. Herb Meiselman

Course Fee $1195
Register and pay by July 15th to get a discounted rate of $1095

To register, please email herb@herbmeiselman.com

This course is based on my new edited volume Emotion Measurement (from Woodhead Publishing). This book features the latest work from many of the world’s leading experts in emotion and in applying emotions to a broad range of services and products from exercise and health to product development, and cross cultural studies. This course is applicable to those interested in sensory and consumer research, product development, marketing, and related tasks.

Please examine the following course outline:

  1. Defining emotions.
  2. Producing lists of emotions, and comparison to existing lists.
  3. Physiological, behavioral, questionnaire, and social media methods for measuring emotions.
  4. Measuring emotions with fragrances
  5. Measuring emotions with foods and beverages.
  6. Cross cultural issues in measuring emotions – how to test in multiple cultures.
  7. The challenge of language and translation in cross cultural emotion research.
  8. Adding value to consumer research by measuring emotions.
  9. The contribution of emotions to health and wellness research.

Hands-on exercises and practical examples will be parts of this course.

This training will answer the following questions:

  1. What is included in research on emotions? What should not be included in emotion research?
  2. To what degree can you depend on existing lists of emotions, and when do you need to produce your own emotion list?
  3. How do you produce an emotion list for your specific purpose?
  4. Should emotion lists be short or long? More positive or more negative?
  5. What method should you use for emotion measurement? Questionnaire, behavioral, physiological? Intrinsic or extrinsic (self-report) measures?
  6. Where can emotions be studied: the laboratory, the home, the natural consumption situation, social media, the internet?
  7. What are the methods for emotion measurement with products?
  8. Should you develop a new method for testing emotions?
  9. How do product emotions relate to product acceptability?
  10. How does emotion research differ in different countries/cultures?
  11. What are the challenges in translating emotion questionnaires into other languages?
  12. How do emotions contribute to health and wellness, a new hot area for consumer research?


This course will be given August 24 (3PM-6PM) and August 25 (830AM-5PM) immediately following the Pangborn Symposium. The course site will be the Omni Hotel in Providence, the headquarters hotel for the Pangborn Symposium and right next to the Convention Center. 

To register or for questions, please email: herb@herbmeiselman.com