Emotion Measurement Course in Dijon
Emotion Measurement
Dijon, France, Thursday, September 15, 2016
Dr. Herb Meiselman
Course Fee US$895
Register by June 30th to get a discounted rate of US$795
To register, please email herb@herbmeiselman.com
This new course is based on my new edited volume Emotion Measurement (from Woodhead Publishing). This book features the latest work from many of the world’s leading experts in emotion and in applying emotions to a broad range of services and product from exercise and health to product development, and cross cultural studies. This course is applicable to those interested in sensory and consumer research, product development, marketing, and related tasks.
Please examine the following course outline:
1. Defining emotions.
2. Producing lists of emotions, and comparison to existing lists.
3. Physiological, behavioral, and questionnaire methods for measuring emotions.
4. Measuring emotions with fragrances
5. Measuring emotions with foods and beverages.
6. Cross cultural issues in measuring emotions – how to test in multiple cultures.
7. The challenge of language and translation in cross cultural emotion research.
8. Adding value to consumer research by measuring emotions.
This training will answer the following questions:
1. What is included in research on emotions?
2. To what degree can you depend on existing lists of emotions, and when do you need to produce your own emotion list?
3. How do you produce an emotion list for your specific purpose?
4. Should emotion lists be short or long? More positive or more negative?
5. What method should you use for emotion measurement? Questionnaire, behavioral, physiological? Intrinsic or extrinsic (self-report) measures?
6. Where can emotions be studied? The laboratory, the home, the consumption situation, the internet?
7. What are the methods for emotion measurement with products?
8. Should you develop a new method for testing emotions?
9. How do product emotions relate to product acceptability?
10. How does emotion research differ in different countries/cultures?
11. What are the challenges in translating emotion questionnaires into other languages?
This course will be given September 15, 2016 in Dijon, France following the Eurosense meeting. The course will held in the Eurosense Headquarters hotel:
Hôtel MERCURE Dijon Centre Clemenceau
22 Boulevard de la Marne
21000 DIJON
Tel : +33 (0) 3 80 72 91 45
To register, please email herb@herbmeiselman.com
Questions? Please contact:
Dr. Herbert L. Meiselman
Herb Meiselman Training and Consulting
POBox 28, Rockport MA 01966, USA
Email: herb @herbmeiselman.com
Office: +1-978-546-1045
