Emotion Measurement Course in Atlanta

Emotion Measurement
Atlanta, GA, Tuesday, October 25, 2016
Dr. Herb Meiselman

Course Fee $895
Register by July 15th to get a discounted rate of $795

To register, please email herb@herbmeiselman.com

This new course is based on my new edited volume Emotion Measurement (from Woodhead Publishing). This book features the latest work from many of the world’s leading experts in emotion and in applying emotions to a broad range of services and product from exercise and health to product development, and cross cultural studies. This course is applicable to those interested in sensory and consumer research, product development, marketing, and related tasks.

Please examine the following course outline:

1. Defining emotions.
2. Producing lists of emotions, and comparison to existing lists.
3. Physiological, behavioral, and questionnaire methods for measuring emotions.
4. Measuring emotions with fragrances
5. Measuring emotions with foods and beverages.
6. Cross cultural issues in measuring emotions – how to test in multiple cultures.
7. The challenge of language and translation in cross cultural emotion research.
8. Adding value to consumer research by measuring emotions.

This training will answer the following questions:

1. What is included in research on emotions?
2. To what degree can you depend on existing lists of emotions, and when do you need to produce your own emotion list?
3. How do you produce an emotion list for your specific purpose?
4. Should emotion lists be short or long? More positive or more negative?
5. What method should you use for emotion measurement? Questionnaire, behavioral, physiological? Intrinsic or extrinsic (self-report) measures?
6. Where can emotions be studied? The laboratory, the home, the consumption situation, the internet?
7. What are the methods for emotion measurement with products?
8. Should you develop a new method for testing emotions?
9. How do product emotions relate to product acceptability?
10. How does emotion research differ in different countries/cultures?
11. What are the challenges in translating emotion questionnaires into other languages?

 

This course will be given October 25, 2016 in Atlanta, Georgia the day before the Society of Sensory Professionals (SSP) meeting. The course site will be a short taxi ride from the SSP meeting location:

Microtek Training Facility
1000 Abernathy Road NE,. Building 400, Suite 194.
Atlanta, Georgia 30328.
Tel 770.604.9911

 

To register, please email herb@herbmeiselman.com

Questions? Please contact:

Dr. Herbert L. Meiselman
Herb Meiselman Training and Consulting
POBox 28, Rockport MA 01966, USA
Email: herb @herbmeiselman.com
Office: +1-978-546-1045